According to a new study released by comScore shows U.S. Users are now spending most of their time consuming digital media (within mobile apps) rather than on the computer.
Users spend more time in apps than any other medium.
According to the data, mobile apps account for 52% of time spent using digital media. Combined with mobile web, usage is around 60% of time spent, with desktop computer media consumption only around 40%. Consumers are using their smart phones and tablets far more than they are logging in with their desktops and laptops.
Mobile app usage is growing faster than ever.