Tips For You: Q&A w/Career Coach, Ashley Stahl

<b>Tips For You:</b> Q&A w/Career Coach, Ashley Stahl

Career coach, have you ever taken the time to speak to one?

If your answer is no, then you might want to keep reading.

Last week, I had the opportunity of learning from career coach, Ashley Stahl as I moderated a blab.im for BeVisible titled, “How Do I Turn My Passion Into My Career”. Together, Ashley, myself, and social media guru, Sofia Huizar discussed passion, job-hunting, career, salary, and women empowerment.

For those of you who didn’t have the opportunity to tune in, I’ve included a copy of the chat on this entry along with a summary of some of the tips I personally found most interesting and important.

Here are eight…

Have a career that really means something to you. 

This is where passion comes in. Ask yourself, what drives you?

Pay attention. What are you good at?

What are people looking to you for help with? This might be something to consider.

Know that there isn’t going to be a “right” or “perfect” time. 

If you’re asking yourself, “Is the time now?”, the time is now.

Ignore the noise, you’re the wisest person, go with what you believe. 

Everyone will always have an opinion, but the person that will live with the choices, is you.

Ask yourself, “Are you branding yourself correctly?”

Ever heard of a power bullet? According to Stahl, it’s the first bullet of every job entry and it’s also the most important. Focus on what you’re saying and how you’re selling yourself… on every platform and at every level.

You’re not getting the opportunities you’re seeking, what do you do?

Get more experience: volunteer, publish online, take a course, network.

Salary. You want to renegotiate your salary, go in with a plan and be professional. 

What does your job entail? Are you meeting company’s goals? Prove it.

If you’re serious about your business, you need to invest. 

If you’re not investing in your business, you’re either not trusting the business model or yourself. When you invest in yourself, it drives your passion, and your passion produces results. Investing can consist of time or money, not just money.

For more tips/questions, Stahl hosts a free workshop every week at landmorejoboffers.com. You can also visit BeVisible.soy for more info. regarding any upcoming events or blab’s. 

Why Likes Are Important but Engagement Is Where It’s At

Why <i>Likes</i> Are Important but <i>Engagement</i> Is Where It’s At

Likes, likes, likes… it seems as if likes are the main focus of brands aiming at increasing their online presence. More likes, not enough likes, let’s buy some likes.

While “likes” are important, building a social media presence isn’t all about the likes.

Let me explain. 

Yes, “likes” equal engagement, but they’re also a very lazy way of engaging. On Instagram, it has become so easy to double-tap on an image and hand over someone a like or a follow, but how much time does it take someone to actually comment, tag or share a post or picture from your news feed? Taking that time to do so means SOMETHING, it means that followers are intrigued and connected to your brand.

Flashback…

It was about two years ago, I was sitting at a conference, listening to start-up CEO’s talk about their sites and apps, the idea behind them, and it was then that I first heard and understood community in terms of web and social media.

“Web and social media is all about building communities. You want to create a space where others can connect, share, and identify.”

I then understood why Facebook was such a success and why I was spending so much time on Instagram, Twitter, and Pinterest daily.

So while I was working in newsrooms, specializing in building social media accounts for them, I then understood why these brands weren’t as successful and why they wouldn’t be as successful until they changed their way of thinking, their way of working.

Hear me out. 

For many many years, media worked one way… we had producers and then we had consumers. Journalists, TV, newspapers, radio… they would work on producing content for their audiences (everyone else), their consumers. In order to get your information, you would tune in on a certain time and just listen or watch. You read your morning paper, and while you probably had something to say about what was being shared, there wasn’t much you could do.

Now back to 2015. We have social media networks, communities, where one can tweet at pretty much anyone with an account instantly. We have the freedom to create a blog,  share any article, produce viral content. Content is no longer being produced or consumed one way, but many.

While major media outlets may have a big following on social media, their level of engagement (RT, SHARES, COMMENTS) doesn’t always reflect their following. Why? It’s a one way street. Lack of interaction.

See, it isn’t about buying likes or getting tons of likes/followers overnight. It’s about BUILDING a community.

Bloggers, my obsession with bloggers… fashion bloggers mostly. Why? Because they’re KILLING IT.

K-I-L-L-I-N-G IT!

Bloggers, more like influencers. Individuals now have their own communities on IG, Facebook, Pinterest, or their own personal sites. They’ve managed to create spaces where others can learn about trends, destinations, airlines, shoes, clothes, gyms, food. They produce and share content, they ask their followers for suggestions and sometimes even create videos/entries upon requests.

Top bloggers are consistent, available, and welcoming… and present on more than one social media network (but not all, don’t get too excited now). 

So yes, likes are important… but engagement is more. Building a community should be your goal, and in order to do so you must be willing to spend time on paying attention to your audience.

Listen and engage.

Here’s How Facebook’s News Feed Actually Works via TIME.com

Here’s How Facebook’s News Feed Actually Works via TIME.com

How a controversial feature grew into one of the most influential products on the Internet

There are two very important rooms that will help determine the future of the Facebook News Feed and, by extension, the way more than a billion people communicate. One is in a corner of Facebook’s new 430,000-foot, Frank Gehry-designed building in Menlo Park, California. The other is in a nondescript office park in Knoxville, Tennessee.

At Facebook headquarters in California, about 20 engineers and data scientists meet every Tuesday in the “John Quincy Adding Machine” room—“Abraham Linksys” and “Dwight DVD Eisenhower” are nearby. They’re tasked with assessing the billions of likes, comments and clicks Facebook users make each day to divine ways to make us like, comment and click more. In Knoxville, a group of 30 contract workers sit in a room full of desktop computers, getting paid to surf Facebook. They are tasked with scrolling through their News Feeds to assess how well the site places stories relative to their personal preferences. Their assessments, as well as ratings from about 700 other reviewers around the United States, are later fed back to the team in California, all in the service of improving Facebook’s News Feed algorithm, the software that delivers personalized streams of content.

This is a relatively new vision for how to keep users hooked on Facebook—by asking users themselves. In 2014 when the program launched, the social network had already tuned the News Feed into a powerful engine, sucking up our time and pumping out ad revenue. Nearly a billion people around the world now look at Facebook daily. The company runs the second-most-popular website in the world and the most-used mobile app in the United States. American users spend nearly as much time on the site per day (39 minutes) as they do socializing with people face-to-face (43 minutes). That has turned Facebook into an online advertising behemoth that generated $12.5 billion in revenue in 2014.

Read the rest of it….